One of India’s many regional language cinemas is rising in stature as our Indian cinema correspondent looks at the commercial scene in Kerala and talks to one of its most successful directors…
By Rodrigues C
FOR A while now, Malayalam language cinema (from the state of Kerala in southern India) has been attracting critical acclaim and accumulating numbers on streaming platforms, where there is often a ready-made global audience.
Today (July 15) sees the eagerly anticipated release of the big budget ₹27 Crores (CR) (about £3 million/$5m) ‘Mālik’ on Amazon Prime.
Starring one of the big names of Malayalam language cinema at present, much of the excitement centres around Fahadh Faasil (known popularly as just Fahadh), whose ability to play a range of characters has won him a considerable fan following and many awards.
In ‘Mālik’, Fahadh goes from a young man in 1960 to a senior citizen in 2018, as the film explores developments and challenges to a coastal community in Kerala over that period.
The son of well-established filmmaker Fazil, his debut was ignominious. ‘Kaiyethum Doorath’ in 2002 was a flop and he retreated to the US and his studies there.
It was only with ‘Akam’ (2011) and ’22 Female Kottayam’ (2012) that he began to break through.
Today, he is one of Malayalam language cinemas biggest stars and his pairing with former film editor, now turned writer-director Mahesh Narayan has got the whole of India talking.
Narayan himself is a relatively new entrant, a graduate of the MGR Government Film and Television Training Institute in Chennai.
His early work was as a commercial editor, graduating to becoming a filmmaker with ‘Take off’ in 2014.
It was his first film with Fahadh in one of the lead roles. It’s about a group of nurses from Kerala who get stuck as the Iraq War breaks out and are desperate to escape.
He followed this up with ‘CU Soon’ which dropped on Amazon Prime last year and proved hugely popular. It was shot entirely on an I-phone during the limitations of a local covid lockdown and much of the action takes place on a screen.
It got rave reviews and many praised its invention and its freshness in approach to a story which was hardly original at the outset – it starts with two people looking for companionship online – but ends up as a tale about sex trafficking.
Another story that recently wowed India is ‘Drishyam 2’ – essentially a crime drama that features another of Kerala cinema’s biggest names, Mohanlal, a veteran star of many years.
Originally shot for the big screen, it dropped on Amazon Prime earlier this year and again attracted a lot of India-wide media attention for its content and high-grade production.
The first Drishyam (2013) set box office records at the time and many believe it still shows a way for forward for mainstream Hindi cinema which even before the pandemic was faltering.
Director Jeethu Joseph was in little doubt as to how Mollywood – as it is sometimes referred – is getting attention on a par with the much better-known Bollywood.
He told www.asianculturevulture.com: “Quality content, technicians and artists results in high quality films. And that’s what has taken Malayalam cinema to its heights.”
He said the Drishyam story also “had universal appeal beyond the boundaries of language, family relationships, and is a fight between the strong and the powerful against the powerless.”
Malayalam film critic CS Venkiteswaran cites its strength as its flexibility and ability to deliver with relatively modest budgets.
Talking to acv, he said: “Malayalam cinema can work with a small crew. Even mainstream actors such as Fahadh Faazil or Tovino Thomas were ready to work on small crew films.
“Social distancing and the ban on congregations worked in our favour. We could easily adapt and innovate in crisis situations. Along with thematic diversity, it (pandemic times) gave a new fillip to Malayalam cinema.”
He also sees a different starting point for much of Malayalam language cinema.
“It’s always had a different trajectory and history. It focused on social themes and class conflict. This thematic diversity as well as its milieu has been its strength,” said CS Venkiteswaran.
Veteran Malayalam director and producer VK Prakash told acv that the rise of OTT (digital/streaming) has helped put Kerala cinema very firmly on the map.
“Our cinema has always been unique with great subjects. We came up with high intensity new subjects and experimented in every era.
“Such great content doesn’t require big money. But yes, now, because the OTT business has spread, we can explore big content with big budgets,” Prakash told acv.
Many say there has also been much innovation over the last 10 years, when some other regional cinemas were less willing to take risks and stuck to reliable formulas – stars and traditional stories to get audiences.
‘Peruchazhi’ (2014), which hit 500 screens worldwide, became the biggest Malayalam release ever and showed an appetite for unconventional fare – it’s a political satire about a politician and his advisor and stars Mohanlal.
‘Virus’ (2018), based on the Nipah outbreak in Kerala, became the first such film in India. ‘Lucifer’ (2019) made ₹150 crore (over £14.5 million) in 21 days, another record.
More recently the pandemic and losses estimated to be about ₹900 Crores (£90m) forced the industry to look outside the box and to the streaming or OTT space, as it is known in India.
Another tranche of films quickly dubbed ‘newgen’ started to impact not just India but the wider world as many looked for different content online.
The New Yorker was led to comment on ‘Joji’ (2021) – another Fahadh hit, and based loosely on Shakespeare’s ‘Macbeth’, that it “offers a sardonic vision of patriarchal tyranny”.
Narayan was also behind ‘Aarkkariyam’ (‘Who knows?’) which also dropped on Amazon Prime in late January this year.
With much of the industry still in a state of considerable firmament because of covid restrictions – both in terms of shooting and cinemas being open – Bollywood director and producer KC Bokadia, who directed ‘Lal Badshaah’ (1999) with Amitabh Bachchan, sounded a note of caution.
“Yes, Malayalam cinema is making good films. But they will have to sustain this trajectory to maintain the position they have achieved. The path ahead can always be shaky even with big budgets at their disposal,” he said.
‘Mālik’ is available from Amazon Prime from today (July 15).
Links
Adoor Gopalakrishnan
http://asianculturevulture.com/portfolios/director-adoor-gopalakrishnan-delivers-home-truths/